The program aims at accelerating the market uptake of organic farming in Eastern Europe, Albania, Serbia, and Ukraine, by engaging in a partnership with the Swiss organic sourcing industry for the development of organic exports from the beneficiary countries and by fostering sustainable growth of the organic sector in line with IFOAM’s vision 3.0.
Eastern Europe has favorable natural conditions for organic farming and a huge growth potential. The steeply growing demand on the Swiss and European market and a slowly emerging domestic market for healthy food provides interesting business opportunities and prospects for the rural population. However, to tap the potential, the countries in Eastern Europe need to tackle a number of challenges like weak sector institutions, underdeveloped local markets, poor marketing and branding know-how, low consumer awareness and underperforming advisory services.
To accelerate the market uptake of organic farming in Eastern Europe, Albania, Serbia and Ukraine, by fostering organic exports and a sustainable organic sector development in the beneficiary countries.