Intellectual Property and Innovation: Albania and the Journey Towards EU Integration

On June 20, SWISSA was pleased to participate in the conference titled “Intellectual Property and Innovation: Albania and the Journey Towards EU Integration.”

The event aimed to examine current trends, emerging issues, and future directions in the field of intellectual property (IP) in Albania. Key topics included the impact of technology, innovation, and pharmaceutical product development on IP, regulatory developments, enforcement strategies, and Albania’s efforts to align with EU regulations in these areas.

Increasing education and awareness about IP rights among stakeholders, including businesses, creators, and consumers, was emphasized. This involves promoting an understanding of laws, rights, and the economic benefits of protecting IP. It was also suggested that education on intellectual property rights be part of early education curricula, given the growing presence of technology and innovation among younger generations.

Discussions also addressed the challenges and importance of protecting rights in emerging industries for Albania, such as gaming and virtual reality. These developments call for increased awareness and education.