Reinvention is no longer a reactive measure—it is a strategic need.
According to PwC’s 28th Annual CEO Survey – Albania and Kosovo Findings, an eye-opening 63% of CEOs believe their companies will not remain viable over the next decade if they continue their current trajectory. This is more than a statistic—it’s a call to action.
Reflecting on the survey findings, Samir Shqarri, President of Swiss Albanian Chamber of Commerce, emphasizes that transformation must be embedded as a continuous mindset, not treated as a one-time initiative. In dynamic markets like Albania and Kosovo, where opportunity and complexity coexist, the need for bold leadership and forward-thinking strategies is more urgent than ever.
From adopting generative AI and modernizing legacy systems to embedding sustainability at the core of operations, the leaders who act with purpose today will define the business landscape of tomorrow.
Explore his full insights below.
Read the full report featuring insights from Albania and Kosovo’s chief executives on reinvention, economic outlook, AI, and sustainability:
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